A Trademark (popularly known as brand name) in layman’s language is a visual symbol which may be a word signature, name, device, label, numerals or combination of colours used by one undertaking on goods or services or other articles of commerce to distinguish it from other similar goods or services originating from a different undertaking. A ‘Mark` may consist of a word or invented word, signature, device, letter, numeral, brand, heading, label, name written in a particular style, the shape of goods other than those for which a mark is proposed to be used, or any combination thereof or a combination of colors and so forth. A registered trademark is an intangible is used to protect the company’s investment in the brand or symbol. Trade mark is a discrete indicator used by a legal entity such as business house, individual or a firm so that the consumers can easily identify their product or services. Trademarks are Registered under the Trademark Act, 1999 which gives the trademark owner the right to sue for damages when violations of trademarks occur.
Once the trademark is registered, it is valid for a period of 10 years from the date of application. The registration can then be renewed indefinitely as long as the renewal fees are paid every 10 years.
It just takes 1-2 days to complete a trademark application, however it can take about 18-24 months to obtain Trademark registration in a straight-forward case, without any objections.
A trademark is a visual symbol, which may be a word, name, device, label or numerals used by a business to distinguish it goods or services from other similar goods or services originating from a different business help to protect brand.
What does trademark indicate?
Trade mark is a discrete indicator used by a legal entity such as business house, individual or a firm so that the consumers can easily identify their product or services.
What is the importance of a trademark?
How is trademark associated with the business?
Trademark is often associated with the brand itself so a good trade mark is almost synonymous to a good business and great line of products and services. Proper selection of the trademark is necessary for business as well as legal point of view.